How to design a logo: 15 pro tips

How to design a logo
(Image credit: Getty Images)

Learning how to design a logo isn't something that can be mastered overnight. It requires theoretical knowledge, design skills, patience and a trained eye that comes from a lot of practice. The right logo is recognisable and memorable, and, combined with the right product, it can become a priceless asset (think of the Nike Swoosh or  McDonald's iconic golden arches). 

In the guide below we've reduced things down to 15 golden rules for how to design a logo, from conception to implementation. To kickstart your creative process, check out our picks for the best logo designer (or the best free logo maker for a more cost-effective solution). If you want to expand your design skills to cover the burgeoning fields of UX and UI designs, sign up for our online UX Design Foundations course.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Logo and brand identity specialist David is the creator of best-selling design books Logo Design Love and Work for Money, Design for Love, and runs several design blogs, including Logo Design Love. Past clients include BBC, Ecometrica and Henri Ehrhart.
With contributions from