Clever 'broken slogan' billboards make an important point about branding

The Nike logo and text reading "simply enact it"
(Image credit: Franklyfluent)

Anyone out in London recently may have spotted some odd mobile billboard advertising about. The pieces appear to be advertising well-known brands, but something is off. "Simply enact it," Nike says. "Maybe it's congenital," reads an ad for Maybelline.

The attention-grabbing campaign aims to raise awareness of a discipline that doesn't tend to get a lot of high-street advertising. And having worked in translation myself, l can vouch for the fact that it's 100% on the mark.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.