Lettering artist Jessica Hische first became famous for film titles while working on Wes Anderson's 'Moonrise Kingdom'. Her latest film project was for the adaptation of Judy Blume's much-loved novel, 'Are you there God? It's me, Margaret' and the soft yet welcoming lettering sets the tone for the film.
When I met Jessica recently ahead of her talk at OFFF Barcelona, I asked her how she went about creating the lettering for such an iconic and well-loved title. "I was just outrageously lucky," she said. "One because I live in a city that has this amazing resource called the Letterform Archive." One of Jessica's friends, Stephen Coles, who is a design writer, is one of the curators there. "They have anything you could imagine in terms of design typographic resources. I emailed Stephen and was like, ‘Hey, can I set up a time to come to the archives? And can you pull a bunch of examples of mid to late ‘70s design work, anything that focuses on feminism or feminine stuff?’. I went in, and they put out samples and I spent half a day doing that. That's one of the wonderful lucky things, I did quite a bit of research visually for it."